The effect of Halal food awareness on purchase decision: Values that Affect Consumption Choices

Religious beliefs have a significant influence on how people act in social situations. Religious affiliations significantly affect how people live, make decisions, eat, and associate with others. Muslim respondents constantly prefer the halal problem when buying meals, meat, or choosing a restaurant. When picking food at a restaurant, Muslims are more likely to seek halal…

R&D on Halal Industry: We Certify What We SEE

Every year, the growing need for halal products, including goods and services, particularly in the food and beverage industries, has increased the demand for items with halal assurances. With the rise in the worldwide market, there has been a growth in halal food and beverage companies in Muslim and non-Muslim nations. However, many Muslim consumers…