Halal Certification
Marketing of products and services in the Muslim countries presents a very challenging task to multinational companies (MNC) due to the difference in political, economy and socio-cultural aspects.
What is Halal ?
Halal is an Arabic term in Islam which means permissible, allowed. Its antonym is Haram.According to the dietary rules of Islam, halal refers to the foods that are fit for Muslim consumption. Muslims are allowed to eat the meat of the following animals: Domesticated birds Camels Cattle Sheep Goats Deer Rabbits Fish With the exception…